BNI Marketing Resources

BNI® Branding History

Founded in 1985, BNI now has over 6,000 chapters and more than 130,000 members throughout every populated continent worldwide. As the largest and most successful business referral organization in the world, BNI continues to lead the development of the referral marketing industry globally.

In late 2009, BNI partnered with UK based brand development specialists D&M Creative Limited to further enhance the brand and marketing of the entire BNI organization. As part of this ongoing project, D&M Creative has developed this easily-accessible marketing resource which is being implemented across the world. In addition, BNI Headquarters has put together a branding team to oversee BNI’s branding efforts and offer support to those with branding enquiries. The BNI HQ Branding Team can be contacted at branding@bni.com.

BNI has invested heavily over the years in building a solid brand and a strong, highly credible reputation. Now, this online marketing resource makes it possible for those at every level of the organization, in every part of the world, to benefit from this investment and grow individual chapters as well as entire BNI regions.